Rich media ads allow marketers to take advantage of this most liked format and please consumer, improving their experience, but also their brand awarness. “ 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.” (Optinmonster)Īccording to Wyzowl they are 66% that prefer watching a video to learn about a product rather then read about it. Indeed, 85% of businesses use video as a marketing tool (Optinmonster). Including video in an ad is nowadays a real goal for a lot of marketers. Creative freedom Interactive & DynamicĪs said in the definition, rich media ads have the advantage of being more interactive than traditional ads. Now that we went through the rich media definition in details and its different forms, let’s get less theoretical and more practical, by seeing all the real and concrete advantages it could bring to your marketing strategy. Why you have to start using rich media ads ? It can appear as more invasive than the other forms of rich media ads, but it has made its proofs as it has high viewability scores and a medium to high cost per impression. It is also a video with sound or not that starts immediately when entering the web page, and the user has to close it to access the page. They are full-screen ads that covers the web page just like a pop-up! One point to take into account, as it is one of the most commonly used format, you’ll also have to face more competition. It is also quite well accepted by most web visitors as we’re all so used to see them. Rich media banners is used a lot by marketers especially small business as it is an affordable choice. Quick, easy and efficient rich media banners ads also have a low loading time and have a cost per impression that is medium to high. These ads have the advantage of having a short creation time and are really easy to produce. The classical choice rich media banners ads are the most common format used on web pages. You have the choice between several format for your ads, here is a top 3 of the most used formats: Banners Rich media ads really are a creative way to differentiate your brand. Important : There are several rich media ads formats The HTML5 and LEAN standards are solving this problem optimizing files in order to make them more user friendly and offering a high-performance, fast and latency-free navigation. The first rich media banners were really heavy and not really web optimized as their weight was slowing down the browsing journey. ![]() Well as you might have guessed it by now, adding interactive content to a media banner can be challenging as it adds weight to the file. Now that we have clear out what is rich media ad, you might be wondering why we call them HTML5 rich media ads ? ![]() In the light of this information we can now say that rich media ads are a combination of text & display ads, bringing the best of both with a more innovative, dynamic, differentiating and especially engaging aspect. Rich media is a digital advertising term for an ad that includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content.While text ads sell with words, and display ads sell with pictures, rich media ads offer more ways to involve an audience with an ad. When asking what is rich media ads, Google answers : While looking for a more formal definition to give you we came across the one from Google Help Support and found it was one of the most clear, relatable and complete definition on the internet. rather than just images.īut don’t take our word for it. Same concept here except that these banners are more interactive and dynamic than static, they now take the form of a media that includes video, CTAs, Audio …. These traditional regular banner ads, have now found their modern version : rich media ads. Indeed, when reading an article, browsing on a website, researching on your browser or even online shopping, you might have come across a media ad in a form of a banner, between text, on top of page or at the bottom promoting a brand, a service or a product. Understanding what is rich media ads, is pretty easy if you’re used to spend time on the internet. But first of all, we should have a good understanding of what is a rich media ad : Rich media ad definition In this article, we'll cover everything there is to know about HTML5 rich media ads and how they can help you boost the performance of your advertising campaigns.
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